Alex M Sova Alex M Sova Alex M. Sova is a successful entrepreneur based in Southfield, Michigan. He was born and raised in Waterford, Michigan. After he earned his high school diploma he decided he wanted to become a business owner. He soaked up all the training he could and finally founded Sova Steel in the 1990s. The company was a huge success and allowed him to give back to the community that supported him through the years.