After playing his first record at the early age of 12. It was from that very day onwards he has dedicated his Life to music. Not just a phase like all the other kids in the early 90s, but a life time commitment and musical love affair that has blemished his life ever since.
Working hard as a creative Artist and DJ has been something that never falls short of 100%. Billed along the likes of Sven Vath, Loco Dice, Richie Hawtin, Dyed Soundorom and Ricard Villalobos. The last year alone has seen plays for the likes of Closer, Flawless, Atomic Jam, Just Jack, Global, Cocoon, Under, Minus, MOS, Bristol in Motion, Eclectricity, Desolat Tour, Meganite, Thekla, HMV & The Q Club.
With a huge passion for warm underground Deep based music, its a particular groove that Alex makes his own. Fusing from deep blended moody rhythms, Latino influences & Dub, its simply groove based House that rocks the party. Very self critical about his sound.. It’s certainly down to his take on music thats seen many gigs over the last 16 years.
Renowned for his desire to change the way people listen to music and introduce new ways of partying in the South West.. 2004 seen Alex launch with friends "souloud" (formally flawless). Based mainly in the West Country. souloud parties have been nothing short of inspirational. It was creation of frustration, as the southwest music scene was on the floor, with nothing new and fresh happening. It was time to make a change. Introducing new talent and innovating new music, the last 7 years have seen some amazing parties, showcasing many of the worlds leading pioneers in Techno & House.
With a lot of time and energy spent on keeping the parties fresh. It’s always been Alex’s downfall and that’s not allowing more time for the studio.
Playing his own material in his sets, is still important to him as anything. Just releasing on labels hasn't been top of priority. Lets hope that changes over the coming months
1995 was the year it all began though; first on the one-time prevalent free party scene then in 1996 in clubs such as MONROSE and THE ECLIPSE (Both now defunct) 1997 started with a 4 year residency at the Infamous club the Monastery, voted 3rd best night in the world. 2001 seen them sadly shut there doors, in which a new life begun.
Part of UK Collective 4PlayDjs. Alex has seen the last 17 years dedicated to House music. His early introduction to production and DJing has helped him mould a sound that will continue to evolve, inspire and move people for a long while yet.
alexander george’s tracks