First single from THE ELWINS' much anticipated new album And I Thank You out July 12, 2013 on Affairs Of The Heart. Includes a cover version of Beyoncé's "Countdown".
Single release date: April 26, 2013 (April 22 - UK)
Being a happy band is not an easy choice. Happy bands by their very nature attract suspicion, we like our artists to be tormented, tortured, driven by dark passions and psychoses, starving in attic rooms or laid out on tenement floors.
THE ELWINS couldn’t be further from this if they tried. Each track on their debut album, And I Thank You resonates with the joy of its creation and the happiness that fills the room when these four young Canadians take up their instruments and play. This is not an issue for THE ELWINS, they are content to use their music to bring joy. The question is, can you put down your preconceptions and embrace a debut that sparkles with the kind of guitar pop last seen round these parts when THE SHINS were in their infancy?
Formed in Ontario in 2008 by childhood friends Travis and Matt, THE ELWINS weren’t really a serious proposition to begin with by their own admission until the addition of Feurd, a face around the music scene and well known to the pair. That commitment got tongues wagging and the appearance of their debut eponymous EP in 2010 not only led to tips from tastemakers across the country but a string of support slots in Canada and the USA with the likes of Brendan Canning, TOKYO POLICE CLUB and BORN RUFFIANS alongside appearances at South By South West, CMW and Pop Montreal.
Which brings us to that debut album, And I Thank You. Recorded in Seattle with Bill Moriartry in the producer’s chair (BLONDE REDHEAD, ISLANDS, Stephen Malkmus) and L. Stu Young (PRINCE, SUM 41) on mixing duties, the album resonates with a love of classic pop from the obvious (THE BEATLES, THE BEACH BOYS, Cat Stevens) to the more obtuse (Zappa being a particular favourite of Feurd’s). Thus it should be no surprise that the ten tracks rarely burst the three minute barrier yet pack a suitcase of hooks and the odd handbrake turn; And I Thank You may be built on classic pop but THE ELWINS aren’t interested in being revivalists.
Such ingenuity extends beyond their songs. Committed to the band full time audience members at shows in Canada and the US have visited the merch table to discover items that go beyond the usual T-shirts and badges, all hand crafted by the band. So there are, throughout the continent of North America, houses in possession of such varied ELWINS items as sunglasses, pillowcases, stacking mugs and underwear. Even their attitude to touring marks THE ELWINS out as different, Travis’ culinary abilities during recording translating to the tourbus where the usual fare has been replaced by a menu far from the ordinary.
THE ELWINS will make their debut visit to the UK and Europe in May, promising high energy shows and plenty of that joy that resonates throughout their debut album. Dates will be announced soon, in the interim why not challenge those preconceptions, put a smile on your face and settle down to And I Thank You?