London, Britain (UK)
Leke Aerosoul - Founder / Designer / DJ @ www.aerosoul.co.uk
British streetwear brand Aerosoul has been bridging the worlds of fashion and music for well over a decade. Initially conceived back in
1998, founder Leke Adesoye (who trained at the London College of Fashion) drew inspiration from the thriving jungle,hip-hop, soul and breakbeat scenes in his home city of London to create a brand that has remained synonymous with urban music and its vibrant sub cultures ever since. As a drum & bass and hip-hop DJ fanatic, Leke sought to intertwine his passions for music and fashion by capturing the energy of the music. And then designing original and desirable urban clothing - such as the now-iconic ‘Junglist Movement’ t-shirt. Out of humble beginnings, Aerosoul has since blossomed from a UK club-scene favourite into an internationally recognised brand, worn with pride by the very biggest names in urban music and beyond, From the very start, Leke has had little trouble recruiting both genuine legends and fast-rising stars from the realms of the underground and urban music scenes to represent the Aerosoul brand. Among those who’have modelled and been seen with an Aerosoul design emblazoned across their chests are the likes of D-Double-E, Roots Manuva, Natty, Bryan G, MistaJam, Ricky Haywood-williams, Omar, MJ Cole, A Guy Called Gerald, Paradox, DJ Die, Skinnyman, A.I, Normski, Ian Wright , Zion I, Robert Owens, TY, Leon Best, General Levy, Mutt, Domu, Lynx & Kemo, Doc Brown , Dot Rotten , Ed Sheeran and Rodney P. Plus many more. Aerosoul is perhaps most famous for the near-ubiquitous ‘Junglist Movement’ design, as featured in the film Human Traffic back in 1999 and still going strong today.