a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers by a16z published on 2015-09-25T19:35:14Z Apple included support for ad blocking in its recent iOS 9 update, and for many that prompted discussions around an age-old question: Is traditional advertising a viable business model for content -- and if it isn’t, what has a shot at replacing it? In this segment of the a16z Podcast [and one of our first podcasts 'by request'], Chris Dixon (who led our BuzzFeed investment and has previously shared his thoughts on the topic) and Benedict Evans (who has also been an independent content site producer himself and has shared some of his thoughts on the topic) discuss the future of advertising; why micropayments have been mostly a non-starter until now; the chicken-egg issue; and which alternative forms of advertising -- native ads, for example -- are showing promise. Finally, why quality media outlets will do extremely well once the industry comes out on the other side of this wrenching transitional period. Genre online advertising Comment by BJM @user4560927: indeed! 2015/10/02 06:11:04 +0000 Comment by user4560927 i was hoping to listen ben talk! 2015/09/28 23:46:25 +0000 Comment by cardinalrose It is interesting that Benedict focused on Medium as a distribution point. I understand Facebook and Buzzfeed (their portoflio company), but it is interesting that Medium is top of mind as well. Do they have that much traction? 2015/09/28 20:35:50 +0000 Comment by Sebastián Aldasoro Hey guys, I really liked the podcast. Have you heard about Taringa! ? They are the 4th most visited social media site in Latam and they are currently running a program to pay their users for creating content for their platform. They teamed up with XAPO to make micropayments with Bitcoins and say they found a way to tell how much money each post is making. I hear they are in the valley doing a round. Maybe you should check them out! 2015/09/28 01:27:39 +0000
