Change has come...
Very rarely in the world of Hip Hop today do you encounter the best of all
worlds. An artist with hit making ability, an image that is marketable yet
honest and genuine, matched with sharp business savvy all wrapped in one.
Recording artist SaleSe represents just that.
Businessman by day, Nightlife guru by night, but ALWAYS an artist first...
Born Robert Stephen Salese in the Bronx, NY, where it all began, the
Italian-American artist was able to experience Hip Hop simply by walking out of
his front door. From "prep school to the projects" and the "Hamptons to Harlem",
SaleSe truly did experience both sides of the coin... And now more than ever,
SaleSe feels the need to give the music business what it's been lacking...
Creativity, a fresh perspective, a reason to party and a dose of that New York
SaleSe began penning rhymes at the age of 13, but took his craft more seriously
at 16. After his peers realized he had a serious knack for story telling and
rhyming words, SaleSe recorded songs casually to feed the local buzz.
At the age of 19, however, he hooked up with the Legendary Cold Crush Brother's
own Almighty KayGee and got a taste for the industry side of things. After
building a heavy street buzz by becoming the Metro Channel's Freestyle Friday
champion and having a demo circulating in the streets that catered to SaleSe's
song writing ability and more commercial side, the labels began to come
knocking. Although a promising future seemed destined at the time, after 2 major
record deals gone sour, the ups and down of the game and the politics involved
behind the scenes, SaleSe saw first hand that all that glitters isn't gold.
"I really went through it. The highs the lows, the broken promises, the empty
dreams. But like I always say, whatever doesn't kill you only makes you
stronger. And pain develops character..."
Now, years later, after a slew of club performances from NYC to Florida, over
100 appearances on various mix tapes, a DVD circulating on the Internet with
SaleSe battling it out cipher style with Kanye West, a BlackBerry full of
industry contacts from A&R's to CEO's & DJ's galore, the Single Life
Entertainment Boss is back in the booth with a vengeance, although he never
"Everything that is being done right now, the rapping verses with the R&B
choruses that you find on EVERY big record out nowadays, that's exactly what my
first album sounded like. That was 8 years ago... People would criticize the
music and say that it was too "Hip-Pop" and not enough "Hip Hop"... Look at the
game now... Guess I was WAY ahead of the curve..."
After founding Single Life Entertainment, SaleSe's record label and promotional
company, he has used his marketing and promotional talents to build a name for
himself. "Not to sound so typical or cliche, but I am a hustler for real. I always knew how to make it happen, one way or
another. Must be the Italian in me..."
With a larger than life personality, an expensive taste for fashion (especially
his trademark sunglasses) and 2 new mix tapes titled "Family Dinner" & "Still Hungry" with
features from some big name artists along with production from the hottest up
and coming producers in the game, SaleSe is back at it and better than ever.
"I could sit here and tell you who I know, what I've done in the street and the
industry, and what could've, should've and might've been. That's the past. Let's
leave it there and focus on right now."
With over 50 unreleased songs in the stash, an artist under his management
company, his new partnership in Ram Man/Single Life Studios, a clothing line in
the works, being one of the founding fathers of IHHM (Italian Hip Hop Movement)
and running the hottest nightclub in The Bronx, SaleSe has his hand in a little
bit of everything.
"I feel there's 2 people that the world should hear, Rob Salese and SaleSe, the
gentleman and the gangster, and I plan to give them both through my music.
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