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Highveld 94.7: Jeremy Mansfield chats to Paul Galatis about Yuppiechef / Woolworths ransom

Yuppiechef on February 09, 2010 11:23

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    Tags: Highveld 94.7, Jeremy Mansfield, Rude Awakening, Yuppiechef, Ransom, Woolies Lovebirds, Soil for Life, Charity, Ambush Marketing

    Jeremy Mansfield gives Yuppiechef a huge punt before a great interview with Paul discussing how Yuppiechef, a small but feisty online premium kitchen tool store, held Woolworths ransom during their Woolies Lovebird Valentines campaign and raised R115,000 for the charity Soil for Life in the process. Immediately after the interview Yuppiechef received a call from Philips SA who wanted to donate R10,000 towards the cause!

    Read the original story here: http://bit.ly/YuppiechefRansom

    Release date: Feb 6, 2010

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