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Beer tours big business for small craft brewers

WBEZ on March 06, 2014 20:07

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    Among all the benefits of Illinois’ fast growing craft beer scene is the proliferation of brewery tours. Beer tours have the potential to be big business for small brewers. They draw customers and build brand identification. For inspiration, local brewers would do well to look north, to Lakefront Brewery in Milwaukee, Wisconsin. WBEZ's Alison Cuddy reports (WBEZ/Andrew Gill).

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