Founder of ThatsThatlabel.com, a former 2x World champion DJ and arguably one of the most versatile Dj/Producers in the US, Vinroc aka Vincent Punsalan, started his career in music at the age of 10. He discovered his passion for music through Djing. Growing up across the river from Manhattan in Jersey City via Queens, he was influenced by the melting pot of music that New York city had to offer. Hip Hop, House, Reggae Dancehall and everything else in between, Dj Vinroc relocated to the west coast in 1997 to the Bay Area. Based on the west coast He began working with and performing with some of the most celebrated djs in the music industry: tour dates alongside Dj Z-trip, The Beat Junkies, Kid Kapri, Dj Qbert and Mix Master Mike just to name a few. He has even had the privelage to speak on a dj panel at a hip hop summit with the late Jam Master Jay and flanked by Africa Bambaataa. He has also been featured in numerous publications including urb magazine, the Source, XXL, the cover of Dj times, and rolling stones throughout his career. Vinroc represents two Dj super groups on each coast:5th Platoon from New York City and the Triple Threat Djs from the Bay Area, whose member include celebrated Mixtape Dj Neil Armstrong as well as Former ISP member DJ Shortkut .True to the Bay area's independent musical spirit, Vinroc runs his own distribution and promotion of his own projects that has culminated into the launch of ThatsThatlabel.com.