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Feeling fed up with the lack of support for up and coming artists in the community, the members of USG decided to take the music to the next level by forming their own company, USG Entertainment; an independent recording label and all-round entertainment company. The vision behind the concept was for the founders, (who are also recording artists on the label) to form a business that would outlast their careers as recording artists.
To date, the label has distributed solo and group projects of their artists in the form of mixtapes, CDs, digital downloads and audiovisual material for transmission on the internet and satellite television channels.
The artists have taken part in community based initiatives, and aim to continue to participate in and develop youth projects. This compliments the future plans to scout for new talent to add to the label’s roster of artists, which will in turn bring in revenue to invest in and expand the company.
The team are developing and in the process of launching their own clothing line, Unique Street Garments, which is just one of the many projects and ideas they have in the pipeline. Watch this space and be part of the movement as we make history…. the USG takeover has begun!