ABOUT Top10 Records / KING ELECTRIC
Top10 Records stands out from the rest is down to its peculiar definition of pop music. Needless to say, we are not talking about the concept of pop music as propagated by the global "energy radio stations".

King Electric is Chris Isepp and Peter Hartwig. They took their first musical attempts at the end of 80s / beginning 90s and first met each other at the upcoming and flourishing Viennese techno scene back in '92. While Hartwig was touring with the well known noise-pop band the Basket Boys, Isepp made first attentions as Electro DJ & Producer.

Due to the new influences the Basket Boys soon split and Hartwig founded BASK with his old band mate Manny Montana; which within a few years opened the way from an Underground live act to an official recording contract. At least since the albums Dark Monkey Moods (1997) and World Slow Down (1999), the band finally is counted as pioneers of the Vienna Downtempo School. At the same time, Isepp stopped his own musical career and started as editor the "trailblazing graphic arts / technology magazine" (MTV, 1994) ENVELOPE. The magazine reached, especially in Germany and Japan, cult status and still is regarded as the first German-language print media, which united electronic music, graphic design and multimedia with each other.

In summer 2000, after several studio sessions together, the pair decided to join forces and founded Sultans of Swing. The first single Summerbreeze was surprisingly successful, received reviews in the press (UK, Germany, Japan) and was due to his "charming 70s MFSB Phillysound" worldwide in club & radio charts represented. It was followed by further releases on the own label, Top10 Records, and various remixes / collaborations...a few club chart pos.: #1|Italy, #1|Bosnia&Hercegovina, #1|Macedonia, #1|Belgium, #5|Austria, #8|Spain, #8|Japan

In 2007 Isepp and Hartwig decided a radical change of musical style, thus renaming the band King Electric.

2009: release of the first King Electric single Da King. The Radio Mix was also available on the FM4 Sound Selection 20 (feat. MGMT, Animal Collective, Franz Ferdinand, Placebo, etc.) and reached Nr. 5 at the official Austrian Compilation Charts and Nr. 29 at Austrian Indie Charts. The official video clip with the two clowns was even presented as part of the Diagonale 2010 (Festival of Austrian Film).

2011: release of the second single Commit Yourself (peaked Nr. 12 at Austrian Indie Charts and Nr. 45 at US Indie/Unsigned Charts).

2012: Forthcoming releases: Single "Out Of Reach" and Album "King Electric", January 2012

The album will bring a lot of surprises: the songs present a wide variety of styles - from psychedelic-funk to lo-fi, from electro pop to dub. The instrumentation largely consists mainly of funky minimoog, rowdy MS20, noizy organs, various drum machines and Pete’s Telecaster…loaded with good quality selection of samples and tape experiments.

Check the official HQ Video Clips on Youtube:

2006: The Way You Feel Inside (Cay Taylan Mix) | http://www.youtube.com/watch?v=au_r8XAcp-U
2009: Da King | http://www.youtube.com/watch?v=YSNS8oSZ1F0
2011: Commit Yourself | http://www.youtube.com/watch?v=DXECtdWEz-k