In this interview, Todd Satersten talks with Chip Heath about Switch: How To Change When Change Is Hard, the new book he co-wrote with his brother Dan Heath.

"What looks like resistance is often lack of clarity.
What looks like laziness is often exhaustion.
What looks like a people problem is often a situation problem."
Switch, p17-18

The meme you are going to keep hearing with Switch is about the elephant, the rider, and the path. Chip and I talk about each of those and their effect on our ability to change on a personal level, an organizational level, and a societal level.