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The Rock Star Branding Podcast #23 - Is YouTube the New Standard for A&R Discovery?
Join Brian Thompson, Michael Brandvold & Steve Jones for a 10min. discussion on how social media has impacted music industry A&R.
From Justin Bieber to Owl City to Boyce Avenue to Walk Off The Earth to Gotye, artists are being discovered and signed thanks to their online videos, and then becoming stars virtually overnight thanks to the viral power of sites like YouTube.
Available on iTunes, Stitcher Radio and: