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The Music Biz Weekly Podcast Presents: The Rock Star Branding Podcast #12
Using the Power of Mystique and Allowing Media to Spin Your Story and Build Your Brand
Join Brian Thompson, Michael Brandvold and Steve Jones for an open roundtable discussion on the power of using mystique and myth and letting the press run with a story to enhance your brand. Bands discussed are KISS, Frank Zappa, Alice Cooper, Sex Pistols, Deadmau5, and Lana Del Rey.
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