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The Music Biz Weekly Podcast #69 - Truthiness in Marketing

Brian Thompson Podcasts on August 03, 2012 04:02

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The Music Biz Weekly Podcast #69 - Truthiness in Marketing

Join Brian Thompson & Michael Brandvold for a 1 hour episode as we shoot the shit on a variety of topics that are at the forefront of our mind, including an honest and up front discussion on "truthiness" in marketing, buying fans and plays and listens (or gaming the system), and being careful who you work with.

This week's Featured Song of the Week is Gyspy Caravan from Matthew Fagan.

This podcast is sponsored by Music Xray.

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  • SIN_Agency
    SIN_Agency at 27.36 on August 08, 2012 16:13

    @Brian Thompson Podcasts: I'd have to ask them what their spend was, and we didn't actually track it, but have decided to on the next campaign as it was really a pleasant surprise for them to have people come to them at their shows and let them know they were there because they saw the ad for the tour on FB, so checked them out. The report doesn't surprise me at all. We have played with the Facebook ads in a variety of ways, and so far, the tour campaign has been the most obviously successful. We did do one with another band, that just targetted a new area to them, ie they are Canadian and we targetted the Phillipines, more as an experiment to see how well different types of ads work. It did actually result in several new fans, many of which have bought the band's album off itunes now.

  • maQLu
    maQLu at 39.02 on August 08, 2012 00:16

    Yeah, I think a lot of musicians feel overwhelmed enough by all the DIY promotions work to learn about, networking, etc., let alone now being told to learn to do coding.

    And a good Java developer can make up to 100 grand a year, which is a pretty good indication that that kind of programming isn't exactly easy to learn or it wouldn't be such a valuable skill.

    Totally unrealistic.

  • maQLu
    maQLu at 14.54 on August 07, 2012 23:48

    Best one from my Twitter spam: someone replying to me to say they could get me 2000 followers this week, their account only has 25 followers! lol, of course every tweet they'd sent was the same message to a bunch of different accounts.

  • Guymon Adams
    Guymon Adams at 54.12 on August 04, 2012 00:30

    This episode is awesome! These kinda conversations are my favorites. :)

  • Guymon Adams
    Guymon Adams at 39.26 on August 04, 2012 00:15

    *I* would be one of the few musicians such an article would appeal to actually, lol ;)

  • Brian Thompson Podcasts
    Brian Thompson Podcasts at 27.36 on August 03, 2012 14:47

    Also, here's a report which we talked about a bit: "Facebook Has 83 Million Fake, Duped, or Illegitimate Accounts"

  • Brian Thompson Podcasts
    Brian Thompson Podcasts at 27.36 on August 03, 2012 14:46

    @SIN_Agency: I'm much more in favour of using Facebook Ads for live events, rather than to get Facebook Likes. Why type of ad spend was your band making? Were you able to track the actual results at the venues somehow?

  • SIN_Agency
    SIN_Agency at 27.36 on August 03, 2012 14:22

    We have a band on tour in the U.S. right now that we did a test of Facebook ads with, they did an ad that targetted each area where we had a confirmed show. They have had new fans show up at most of the shows saying they found them in the ad on Facebook and that's how they knew they were playing. We encourage our artists to use them to bring awareness of specific events. It works.

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