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A group of ad executives in Kentucky decided it was time to give their state a branding makeover. The state's official slogan is "Unbridled Spirit." But the "Kentucky for Kentucky" campaign decided it was time for something a little more provocative — like "Kentucky Kicks Ass."
Griffin VanMeter of Bullhorn Creative explains why they're giving the state's image an update, and how the state has responded.
For more, go to: http://www.thetakeaway.org/2013/feb/06/giving-kentuckys-unbridled-spirit-makeover/