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THE RED TELEPHONE STORY
Many of you are a part of The Red Telephone story; weather you remember it or not. The Red Telephone made its first appearance about 3 years ago in 2009, when Gordie decided to take a old school red phone that was lying around the house to Disasasterpeace Halloween festival. Cool prop. As it infiltrated the dance floor many laughs were shared as people would phone anyone their imagination demanded, while enjoying the fresh outdoors and banging beats.
And thus The Red Telephone concept was born. Today, we want the name to stand for more than just an old school phone, its a feeling of fun and unity – happy people enjoying each other’s company and sharing experiences. This concept was born from you!
The Red Telephone became part of the party because it created EXPERIENCES for people, because YOU embraced these EXPERIENCES. Our vision is to take this a step further and start offering bigger and better Red Telephone Experiences. Providing you with environments that will allow you to set your creative ‘being’ free.
Due to the popularity of the red phone among the party goers, Gordie recognized that he could use the red telephone as a brand and a symbol of change as he saw the potential of reaching the masses.
The Red Telephone is a brand with massive passion and detarmination behind it. We plan on giving chances to people that don’t get them often, we believe in uplifting and supporting those in need, we believe in the power of music, we believe in passion and we believe in the brand, combining all of these we believe we can make this brand a success and in the same time make a difference.
Regarding events TRT strive to coordinate events with a difference, may it be an indoor event or an outdoor festival. Using unique venues and creating a fun space within a space where party goers will be exposed to a almost childhood like environment location and energy created by TRT team.
We aim to make crowds aware of the finer things within an event and exposing them to an environmentally conscious environment and impressive staging, décor, visuals and interactive “props” that will custom fabricated for each specific event’s needs, focusing on using as much recycled products as possible. Our events will never just be a party, we aim to offer our clients a fun party with a cause and TRT to ensure it to be a never to be forgotten experience.
The concept involves exposing party goers to talented, passionate up and coming acts from across South Africa, as well as international acts. As we found in our research, the electronic music scene in Cape Town has a need to expose new talented Dj’s and producers to the masses. They’re out there, but there are very few production companies giving these youngsters a chance in the electronic music industry. This is where The Red Telephone will play a massive role. TRT will promote these artists using them in our productions together with headlining acts, thereby exposing new and fresh talent into our electronic music scene. TRT won’t be focusing on a certain “sound” like many record labels. We strive to use quality artists with passion and dedication to their music. This is very important to us, as it will reflect on our high quality music image.
By using our marketing strategy we would like to make our clientele aware of environmental issues our country or the world has. All events will be run as “green” events, hereby promoting an environmentally conscious and caring lifestyle. This is a very important element to TRT. We support and promote many environmental projects, such as Greenpop, Rhino Protect, etc. via our Facebook page ( www.facebook.com/theredtelephoneza ) and physically. We’ll be looking at getting involved in community uplifting projects as well.
We strive for TRT brand to be a symbol of quality music, productions and environmentally conscious lifestyle and helping the community. Combining all these elements with top class service we strive to make a difference!
Future plans for The Red Telephone include putting as much of the profits back into the business by expanding by possibly opening a café/coffee shop getting involved with the community and so forth.