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While critics struggle to define his music, Aviel is plotting on a hit. Easily one of the hottest new artists in the Northwest, Aviel is living out his dreams while the world listens. With his self-described brand of “Intellectual Swag Hop”, the young rapper is breaking down barriers while simultaneously raising the bar.
The son of a musician, Aviel is no stranger to the life of an artist. Even as a child, guitars, drums, pianos and violins were his play things and regular days consisted of hitting the road – or skies – with his father to watch him perform around the world. Around the age of ten he discovered hip-hop and started experimenting with lyrics and beats. The latter being his focus early on, he donned the name DJ Knu and continued to practice his craft.
After graduating from high school, Knu dropped the “DJ” from his moniker and focused on raps and engineering, while continuing to improve his home studio and refine his talents. Knu started collaborating with fellow artist, and close friend, HG $wagg. Needless to say, collaborations between the two always took on a special feel, and thus The Rareness was born. Since their first show in fall of 2010, the duo has worked tirelessly to make their dream a reality. Only 19 and 18, Aviel and HG (respectively) dropped their first mixtape Extra Rare on October 15th, 2011. A 16-track lyrical purge over the hottest mainstream new-school beats, the duo’s freshman offering puts the young emcees’ versatility on display. From boom bap to emo, political to swag rap, there’s nothing these guys can’t do.
Always flashy, Aviel has no problem garnering attention. A recent sponsorship from Capital Brand – one of Portland’s most successful clothing brands – plus nods to perform at Usher’s after party and the Audio Push Concert at Portland’s renowned Roseland Theatre are a few of his local achievements. In an international contest to be featured to be featured on a mixtape hosted by G.O.O.D. Music superstar Big Sean, the Rareness out-performed thousands of applicants to take 6th place.
No question, the sky’s the limit for this young, fly and talented artist as he continues to create, hustle and set trends. Currently available for booking and unsigned, keep an eye out for Aviel, The Rareness, and their brand of vicious bars and catchy hooks. And don’t be fooled by the snapback and NIKE shoes, this kid came to play.