Tanseer, during the course of his decade long career has constantly strived to up his game with an unflinching conviction for ‘forward thinking’ music. Therefore it comes as no surprise that Tanseer’s music has always been ahead of its time. His trademark sound which is easily recognisable is a flawless synthesis of melody and groove. His qualification as a professional sound engineer has stood him in good stead helping him churn out sets and produce tracks that are technically perfect and impeccably tuned, tempered with just the right amount of emotions. It would be unfair to stereotype his sound but EDM variants such as Minimal, Tech, Deep House, Dream House and Progressive seem to be some of his favourite subsets. In a country where bass is big and bollywood bigger, Tanseer’s contribution to the promotion and popularisation of the EDM both as a pioneer and a world class exponent is commendable.

Tanseer lays claim to what could easily be one of the most enviable rosters for a Dj, boasting of almost every major venue in the country. Capitalising on his technical background, Tanseer makes intelligent use of technology to make his style of Djing stand apart from the commonplace mixing techniques. His mixes, apart from being massively popular with his fans, have drawn attention from all over the world with big international names like Sasha, Ricky Ryan, Nick Warren lending their support. Tanseer’s transition as a producer has met with incredible success and his productions have been acknowledged for their technical brilliance and versatility. His releases on some of the biggest labels in the industry are a clear testament to the international quality of his productions.

In an effort to manage his creative exploits more professionally, Tanseer launched ‘Sound Faction’- a company envisioned by him to grow into an entity whose sole purpose would be to constantly invent forward thinking ideas in order to promote progressive dance music in India. Being big on creating memorable experiences, events organised and managed by Tanseer have always stood out for their seamless and professional execution with unmistakable inspiration drawn from his ‘forward thinking’ philosophy. Owing to its success over the years and its reputation for professionalism, Sound Faction has now come to be associated with international brands in the digital music industry.

Acknowledging Tanseer’s reputation of being one of the staunchest and most experienced proponents of digital music technology, three of the biggest names in the industry- Ableton, Novation and Native instruments- have chosen Tanseer to act as their brand manager for the entire country and use his expertise and experience with these products to help users in India understand and use these state of the art products more effectively. This aspect of Sound Faction’s business and marketing activity is routed through its sub entity, The Inventory.

Always on a quest to create bigger and better avenues to promote EDM in India, his latest offering ‘The SF show’ is another honest effort to make quality EDM more accessible. The SF show is a premium online source for some of the very best in electronic dance music delivered fortnightly via subscribable podcasts or downloadable MP3s. The show is hosted by Tanseer and Praveen Achary ( a hugely promising up and coming Dj/producer) and features a one hour mix by either of the two residents followed by a one hour guest mix featuring some of the best DJs/producers from across the world. The music and the guest artistes are handpicked by the resident team keeping in mind the quality its fans have come to expect from the show. With over 3000 subscribers from all over the world in just its first quarter, the SF show is all set to become another feather in Tanseer’s cap.

Tanseer’s obsession with music and his commitment to the genre are unmatched. Tanseer has always stayed true to his cause, managing to reach out to more people and converting sceptics into believers and mere believers into fanatics!