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Joi Janaé Keeling, also known by her stage name, Sugar Joiko, is an American pop and dance singer-songwriter. She was born on October 16, 1987, in Kenner, Louisiana to Jayna Knox and Damion Keeling Sr.
By the age of 8, she began playing the piano by ear and composing her own music. Her mother put her in piano lessons when she turned 9 and she continued to train classically until her sophomore year in college. Sugar Joiko also studied clarinet and jazz piano for 9 years.
After graduating from Destrehan High School and New Orleans Center of Creative Arts (N.O.C.C.A.), Sugar Joiko entered the University of New Orleans studying jazz piano and clarinet. After only one week of college, she was displaced by Hurricane Katrina and moved to Houston where she continued her education at the University of Houston. Sugar Joiko graduated with a Bachelor’s degree in public relations and advertising with a minor study in music theory.
Sugar Joiko is currently most notable for her videos found on YouTube where she became a global sensation after posting her reinterpretations of popular tunes in both English and Japanese. Her most favored Jpop tune, "Flavor of Life" by Utada Hikaru, scored Sugar Joiko an opportunity to represent the United States on Japan's most popular televised singing competition, "Nodojiman: A song for Japan", where she performed live in Tokyo on national television for two seasons in 2011 and 2012.
Sugar Joiko has also received an honorable mention by Perez Hilton for her "You Da One" cover by Rihanna, which can also be found on YouTube.
Sugar Joiko has released two of her singles, "Give It Up" and "Shining Bright" which can be found on iTunes and Amazon. Her latest single, "Dj Save My Life" is expected to be released in November 2013.