Heralded as one of the pioneers of the Asian Massive movement, Sharaab, an Atlanta-based producer, remixer and sound designer, has been pushing the boundaries of electronic music for well over a decade. Sharaab seamlessly integrates vintage synthesizers and electronics, dark-edged industrial beats, lush ambient chords, and Eastern instrumentation to create a signature sound. He calls this innovative style ethnoclash because of the collision of world music with electronic sounds and production techniques.