Selectress Iriela got her start on drive time reggae music program, "Rockers" on 88.9FM WERS Boston in 1996. Iriela established herself through her in depth interviews and on-air style as one of the first female disc jockeys and producers on the scene. Ms. La's vibe has evolved to encompass Afrobeat, funk to electro disco and more-- honoring anthems for revolution infusing the rhythmic sounds of tribal house to move the body and soul!
Iriela spins on behalf of her global mission with her edutainment group, Second World (www.second-world.com), which itself was inspired from her love of music and her field research in sustainable international development in Jamaica. The mission: to bridge the gap between the so-called "First" and "Third" world, through the power of media production, musical events and fairly traded art empowerment to uplift the poorest of the poor and edu-tain all. She is the founder / producer of the interactive media and music festival - Culture Fest International ethical global events.

Her first feature film work in progress, "Reggae Revolution"features interviews with a who's who of the genre including everyone from Sly and Robbie, Mad Professor to Mutabaruka.
Having opened for legends such as the Wailers, Burning Spear, and Bunny Wailer, as well as contemporary artists like Luciano and Sizzla- Iriela has worn the hat of producer and on-air personality creating the Universal Vibration events, and more recently Second World Sessions, and Global Grooves series featuring global house sounds. She has rocked airwaves of IRIE FM in Kingston Jamaica to outdoor dancehalls in the hills of Maroon rebel settlement Accompong to spots like The Roxy in Boston, Nell's, CBGBs and Cafe Noir in NYC and as an original member of Boston's groundbreaking Toneburst Collective- Iriela thrives on constantly breaking down barriers.
Iriela is the host and producer of SECOND WORLD Sessions recorded in New York City. She is slated to go into the studio this Summer to begin production on her first releases after more than fifteen years in the industry.
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* * * * PROMOS must be sent as WAV or 320 MP3s ONLY. Thank you! selectress@iriela.com
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