Selectress Iriela got her start on drive time reggae music program, "Rockers" on 88.9FM WERS Boston in 1996. Through her in depth interviews and on-air style as one of the first female disc jockeys and producers on the scene, Ms. La's vibe encompassed Afrobeat, blues, funk, disco and more in her on air time. Iriela spent her nights at the original House of Blues learning live mixing / sound and MCing live shows for the likes of Toots Hibbert and Groove Collective. Honoring anthems for revolution infusing the rhythmic sounds of tribal house to move the body and soul Iriela spins on behalf of her edutainment upliftment group, Second World (www.second-world.com), which itself was inspired from her love of music and her years of research in sustainable international development in Jamaica. The mission: to bridge the gap between the so-called "First" and "Third" world, through the power of media production, musical events and fairly traded art empowerment to uplift the poorest of the poor and edu-tain all. She is the founder / producer of the interactive media and music festival - Culture Fest International ethical global events.
Her first feature film work in progress, "Reggae Revolution"features interviews with a who's who of the genre including everyone from Sly and Robbie, Mad Professor to Mutabaruka. Iriela opened for legends such as the Wailers, Burning Spear, and Bunny Wailer, as well as contemporary artists like Luciano and Sizzla- Iriela has worn the hat of producer and on-air personality creating the Universal Vibration events, Second World Sessions, and Global Groove series. Iriela has been heard on the airwaves of IRIE FM in Kingston Jamaica to outdoor dancehalls in the hills of Maroon rebel settlement Accompong, which she says is her proudest moment to date. Iriela rocked a range of venues like The Roxy in Boston, Nell's and CBGBs and Cafe Noir in NYC and as a member of the groundbreaking Toneburst Collective Iriela thrives on constantly breaking down barriers and redefining our parameters of sound/music categorization.
Iriela's show is named after her organization Second World, and is recorded in New York City. Iriela looks forward to her first releases after more than seventeen years in the industry.