Born in 1974 in Casablanca, Seejay graduated in Finance, in Lille, France. He first worked at Arthur Andersen, followed by banking, and then joined the family business in real estate and textiles. He was the president of FONOON, the first Moroccan home textiles consortium.
Founding member of the first cyber culture and electronic music (EM) association in 2000, la Théière électrique, Seejay is one of the des pionneers of EM events in Morocco, with happenings of over 500 people, photography shows, and the first electronic afterwork at Vertigo, every Thursday.
After being away for 10 years promoting Moroccan textiles abroad, Seejay got back into music, first trough social networks with MUSIC’ALL (2012). This exclusive group, secret and members only, is dedicated to sharing top sounds and fresh musics. The group philosophy is « sharing is caring ». MUSIC’ALL has become a reference in music, especially in electronic music. With over 600 members and music lovers, MUSIC’ALL is proud of having all the best DJ’s in Morocco as members and followers.
Proud of the success of MUSIC’ALL, Seejay launched the JEUDEEP parties for the members of the group. Soon enough, it has become the rendez vous of the week for all the happy fews and music lovers in Casablanca. The concept of JEUDEEP is live performances with two DJ’s playing back to back, Seejay plus guest.
Since the end of 2013, Seejay launched MUSIC’ALL EVENTS, a company dedicated to promoting music events, PR, booking artists (dj’s and Vj’s).
MUSIC’ALL EVENTS’ first client was SELMAN HOTEL in Marrakech for new year holidays, and parties were as expected very successful.
To date, MUSIC’ALL EVENTS is working on two projects ; one is based in Casablanca for a well known place, in collaboration with a famous palace From Paris. And the second one is a festival in South Morocco, dedicated to EM and contemporary art.