Scion, the automotive brand known for distinctive design and marketing innovation, has consistently championed independent thinking and alternative culture through its lifestyle arm, Scion Audio/Visual. It’s no surprise then that Scion drew from this rich history when creating their Unlock the tC Road Trip Game – an eight-week, interactive and real-world competition that allows players a chance to win the all-new 2011 Scion tC.

Scion A/V and the game both encourage self-expression. The in-house record label gives true artists a voice and the game empowers players to create their own online quest (or road trip) as they traverse cross-country. The selected tracks for the game pull from various genres - dubstep, garage, nu disco, metal, beats and dance - showcasing the diverse community that drives the brand.

At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC. Here The Spits, 12th Planet and Rob Wonder will perform live.

To RSVP for the event visit us @ http://www.scion.com/unlockthetc

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