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IMFA is a shift from the norms of society. With a belief of being original and unique, RadioMe IMFA moves along with the changing trends in the Malayalam cinema Industry. Over the previous 2 years, Malayalam cinema has become bolder with exciting new generation scripts and innovative technicalities. All this combined with comparatively low-budgets, movies like ‘Ordinary’, ‘22Female Kottayam’, Ustaad Hotel’, ‘Ee Adutha Kalathu’ have created a wave of curiosity among the viewers and kept them at the edge. Seeing this paradigm shift from clichéd Malayalam movies, RadioMe IMFA aims at recognizing the brains and talents that go behind creating these innovative and ground breaking new generation movies.