The true essence of a music producer in the entertainment industry is comprised of multiple roles from directing and managing vocalists, recording artists, musicians, and engineers to controlling and supervising all recording sessions and the entire recording, mixing, and mastering process. The multi-talented executive producer, songwriter, and composer S7NLEE encompasses them all.
Since his first sound recording as a teen, music production has been the natural and primary function of S7NLEE in the music industry for over 20 years. S7NLEE has played a major role in several esteemed pieces of work, the culmination of which led him to start his own music production company, Madd Mann Productionz.
S7NLEE has serviced the advertising industry through both radio and television by composing and producing some of its outstanding projects and working with top industry notables, including Jim Glover of Glover & Potter, Dupee Productions, SlangMusic Group & Mad Ave Music. From coining the local chain, Moo & Oink's long-running R&B jingle, "Everyday People" to producing Dodge’s 2002 MTV commercial.
S7NLEE has developed a keen ear and solid working knowledge and understanding of the music production business. Most recently, his music set the tone and foundation for promotion of the Historically Black Colleges and Universities (HBCU) calendar (2006).
S7NLEE has found success not only as a music producer. When he began to focus strongly on the creation of his own music, S7NLEE began to co-write and produce for some of the Midwest's extraordinary and renowned recording artists. As executive producer of Milwaukee’s critically acclaimed, Black Elephant's Eat This Album (2004), he is acknowledged for recording, arranging, and mixing the entire album at the Madd Labb Studio’s as well as co-writing the majority of the group’s CD.
S7NLEE is noted for co-writing and producing "Oh No" for Ang13, one of Chicago’s best MC’s. The street anthem is featured on Chali 2na of Jurassic 5's "Fish Market Mix CD" (2004). S7NLEE also co-wrote and produced half of her EP, “The Balance" (2005). S7NLEE’s music has even found its way into the film industry, and he is credited for composing and producing background music in the Damon Wayans and Lisa Kudrow film, “Marci X" (2003).
There is no limit to the multifaceted creative ability of S7NLEE in the world of music and entertainment.