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Psychologists, marketers and neuroscientists have learned a lot about the subtleties of persuasion. With the help of a panel including experts in scientific ethics, rhetoric, psychology and more, Helen Czerski and Marcus Brigstocke will debate what scientists should know about the dark arts of persuasion, and whether they should ever use them.
This event was recorded in the Royal Institution Lecture Theatre on Tuesday 12th Feb 2013.