RiDDimCheF began spinning reggae and funk in 1979 when along with Roy Longbottom he formulated the Joe Average Sound System. The sound became a big hit at parties and pubs in the Clacton area.
Around 81 they secured a residency at the Westcliff Hotel playing soul, jazz, ska, beat and blues on Friday nights and promoted live RnB and Psychobilly bands on Saturdays. This lasted 3 great years until the hotel eventually closed for redevelopment.
RiDDimCheF moved to London, then Coventry still playing reggae, RnB, funk and soul. A residency in Coventry for 4 yrs led to gigs in Birmingham and Leicester. After a spell working as a researcher in radio he moved to Dorset and now spends much time in the Gambia where he is forging musical links and planning to relocate.