Rewrite 001 -- Danielle Sacks And The Guruverse

The Rewrite on August 13, 2013 15:09

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    In which the Max and Burt interview Fast Company's Danielle Sacks about her recent profile of Jonah Berger -- and the making of an American Guru. Danielle explains Berger's plan to reverse engineer Malcolm Gladwell's "The Tipping Point," and vault himself into the high paying world of idea guys. Max and Burt look on with a mixture of envy and resignation. Read Danielle's Fast Company story here:

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