‘Music is my life. It is what I was born to do’ – Parichay

While most other ten year olds were playing their video games, Parichay spent his time singing and deftly moving his fingers across a small keyboard. Within a few years, he established himself as one of the pioneers of Desi-Urban music in North America. Then he conquered the UK with his music. Today, Bobby Friction of BBC says, “It is a crime that Parichay is not the biggest name in Desi/ Bollywood music in the world”

A triple-threat artist, Singer-Songwriter-Music Producer, Parichay has swayed audiences worldwide with his 2 hits albums ‘No Boundaries’ & ‘All New Everything’. Further, his vocals on Bollywood biggies ‘O Meri Chandni’ & ‘Yamla Pagla Deewana’ created a huge stir among audiences worldwide, establishing him as a voice to be reckoned with in the Hindi film industry.

Recently, he set the stage ablaze at Times Square, NYC alongside Bollywood superstar Ranbir Kapoor and music veteran Shankar Mahadevan thus adding to his growing list of performances at prestigious events such as IIFA Rocks, UK Asian Music Awards, Miss India-Canada & more.

With over 150,000 dedicated fans on Facebook, Twitter and YouTube and his growing popularity amongst South-Asian youth around the world, there is no doubt that Parichay is only just getting started and his best is yet to come. With his third studio album in the works and several Bollywood film music projects on lock as a music producer and singer, his future simply appears to shine bright like a diamond!

PARICHAY   Parichay Online, Toronto/ London/ Mumbai, Canada

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