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A reading from the book The Lean Start Up, How Constant Innovation Creates Radically Successful Businesses by Eric Ries. Buy it here: http://amzn.to/TZNmzi
Innovation Accounting is an important part of Measure. As in Build, Measure, Learn.
Listen to our a discussion about the Lean Start Up on out Bookcasting Podcast: http://bit.ly/LeanBookcast