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Nu Directions was conceived in the summer of 1999 by Neil Hutchinson,
aka Tricksta, as a continuation of his previous label project Urban
Flavour, Nu Directions was formed as an outlet to release quality
musical and forward thinking drum & bass.
Urban Flavour was a midlands based drum & bass label set
up in 1996 that profited from the boom time of the atmospheric drum
& bass scene, when labels like Moving Shadow, Good Looking and
Metalheadz were laying the blueprint. Urban Flavour blooded artists
such as Pariah, Future Engineers and Justice and received pressure from
the top players of the time. At legendary night Speed, Urban Flavour
cuts were found regularly in the sets of LTJ Bukem, Fabio and DJ Lee
and it was on these foundations that Nu Directions was created with the
aim of discovering exciting new music and cutting edge global
The first few releases on Nu Directions continued on an
atmospheric theme kicking off with tracks from local midlands boys
Pariah, atmospheric stalwarts Future Engineers and exciting new
producer ASC. As the drum & bass sound matured into the millennium
the label followed suit with an array of twelves from new and
established artists culminating in the labels first compilation
following the tenth release.
Mixed Emotions CD and 3x vinyl was released in autumn 2001
and featured the cream of the labels back catalogue and some of the
labels exciting new signings, as well as the resurgence of Urban
Flavours classic 1997 killer Demon Seed by Exocet. Following a host of
quality 12s from the likes of Q Project, Seba and new boys on the block
The Insiders, Nu Directions introduced their second label compilation
Re:Mixed emotions. This was a project that included a selection of the
exclusive tracks from the Mixed EmotionsLP remixed by some of the
scenes biggest and most established producers. J Majik, Total Science,
Blame and Aquasky all contributed remixes to create a solid CD and
triple vinyl project.
Following the Re:Mixed Emotions project the label found itself
with a new identity and popularity, this was built on with the
collection of an excellent selection of 12s from Blue Sonix, Danny C
and Beta 2 to name a few taking on an altogether more dance floor yet
still musical theme, sticking to its original roots blooding new
artists alongside some of the scenes better known and well respected
In May 2004 Nu Directions released their first solo artist LP in the
form of Environments by long-standing label servant ASC. A producer who
debuted through Nu Directions back in 2000 finally delivered a
groundbreaking LP for the concerning junglist and home listener alike.
Today Nu Directions has just entered its 12th year and is
approaching its 51st release. It has clocked up a fine
reputation for releasing quality forward-thinking drum & bass.
Nu Directions also boasts a successful monthly club sessions
Nu:Motion. Held in the heart of the UKs drum & bass scene, east
London, Nu:Motion at 1001 Cafe is the perfect reflection of the ethos
and style of this small but long standing independent drum & bass