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Excerpt from Netroots UK training session in making the most of your existing online communications. How do you build audience for your blog, write more impactful campaign email or use lobbying tools more effectively for your cause? With: Laurence Durnan (Editor, Political Scrapbook), Ellie Mae O’Hagan (Journalist and activist), Gregor Poynton (Political Director, Blue State Digital), Katharine Segal (Senior Campaigner, Change.org). Manchester, 18 Feb 2012.