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To get the music out there that the people need. THAT VERY same music we all grew up on && miss til this day. Our goal is to expose hip hop && other genres for what they deteriorated to, then do our best to build it back up. We DON'T JUST make songs, we make MUSIC with MEANING! Long story short, WE had ENOUGH of the radio trash that's currently being passed off as industry STANDARD. Period!