Jay Roberts the man better known as artist and producer Fifty’s aka Mr Element, was born in 1986 in Hackney, East London and has grown up there his whole life.
At the age of 16 Mr Element then carried on pursued his architect career as he started attending college for an art and design course.
During his time in college Mr Element started to become interested and picked up how to produce music as his friends were studying music courses.
Mr Element then grew very fond of producing and the whole engineering side to music, which lead him to want a career as musician. Mr Element past his art and design course, but left college and spent a lot of time in studios.

In 2007 Mr Jay Roberts founded a Record Label called 5th Element Records, which produces all genres mainly techno and hip-hop.
Mr Element then started working on albums, one of the albums THE QUIKE TAPE is a promo by Fifty's which 5th Element Records made available for free download on the internet.
Mr Element also has underground albums in local record shops which he has produced such as HUSTLERS MUSIC for Fifty's, and is featured on other albums in stores such as Young Po’s INCASCERATED.

Mr Element has done techno remix’s for Dj Matt D from DMR (dirty minds recordings) which is a house label.
Mr Element also produced tracks regularly for DMR, which they have used on their EP’s, which gets distributed online at Website such as Juno Records etc.
Mr Element also produces house music with Dj Nick Richards who is also on DMR.
When Mr Element and Nick Richards produce together they go under the name E29 Project, E29 symbols both producers’ backgrounds in one as the E stands for East London and the numbers are the postcodes of where the producers come from.
E29 Project have also produced and bought out EP’s on DMR and have a lot more to come in the near future.