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Andrea was born in Udine (NE Italy) in 1974. It was the piano studies and the love for music that took him to start the DJ carreer at the early age of 16.
While his technique and taste grew, he worked in most of the clubs around the area. While gigging he also worked for some radio stations giving him the opportunity to learn about the music business. He was then was offered a job as pop/dance promoter for an independent promotion company, so he moved to Milan in 2000.
After 4 months he was spotted by the majors and hired by Universal Music Italia, where he signed Italian hit acts such as Sally Can Dance, DeNiro and Elgar. While there he also played a big role on the worldwide success of hits such as Modjo "Lady", Safri Duo "Played-a-live" and some more...
In 2001 he decided to leave Universal for Warner Music Italy, where he took the position of A&R Manager, head of the dance division. There he built up the three labels of the group: M.O.D.A. - Music Fashion (the house label), Antirecords (techno) and Y records (pop-dance label).
While working for Warner he signed hits from artists such as
* DB Boulevard
* Moony
* Room 5
* Tommy Vee
* Gianni Coletti
Meanwhile his DJ career was developing and he started to spin the records as a regular guest at the Old Fashion Cafe, the most glamourous club in Milan. During his stay at Warner Music he brought to success hits by acts such as
* Craig David
* Sean Paul
* Missy Elliott
* Talking Heads
* Jarabe De Palo
* Cesare Cremonini
* Kevin Lyttle
* Dannii Minogue
* Holly Valance
* Live Elements
* Robbie Rivera
* Ruffneck
* Inaya Day
* Narcotic Thrust
* The Streets
* Chicane
* Kings of Tomorrow
* Brandy
* Dirotta su Cuba
* Raf
...and many more.
Between 2003 and 2004 he's also been consulting for Warner Chappell Music Italiana.
Finally in 2004 he left Warner to build up his own record company, and took with him all the brands of the labels he had established while there, plus added a couple more: FullFX (black music), Oldies! (Catalogue), and WhitePlus (avantgarde label). During the past years the hightlights of the labels group have been:
* Nicola Fasano
* Gianni Coletti
* Dr.Alban
* Vasco Rossi
* Freedom Williams
* Guru Josh
* Sylvia Tosun
