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Throughout my career I have noticed that many talented bands and artists only reach dead ends in the music business in Ireland.

A lot of this failure is down to a lack of planning and poor structures that are in place. In the ‘old days’, artists strived for recognition from a major record label. They believed that their only job was to make the music and the business side of it was up to a manager or label to deal with.

The reality today is totally different. Artists need to have a definite plan in place before they consider a career in the music industry. With free music downloads now available, the major labels are left to try and discover the best and most unique talents that they believe will be an international success. The less recognized artists are simply not an option for the major labels.

Things are changing very quickly indeed and now the original artist has the opportunity to create a path for themselves. Distribution of music can be achieved worldwide with one click of a button. Many more artists than ever before are taking charge of their own careers. They have become highly educated in the world of music business.

Today more and more artists are taking charge of their own Muisc and careers. Its the only way to go i think. The only problem is creating that exposure needed to get your work heard and sold. It costs a fortune to do any sort of marketing and thats not an option for most of us .So that got me thinking. How do i create exposure for the artist without costing an arm and a leg? This is what i came up with!!!!

I have created a very simple system that will help the artist progress to the next important stage of their career. I’m not a band manager or an agent but I have managed many venues and I know the power of the venue for the artist.

My mission is to have every Artist joining my website . I want the best of those Artists performing at my Venue. Having the best Artists will make a great Venue. The best venue will attract the best people in the business to it. Have a national Competition will create some serious interest from the public and from music and entertainment professionals. All the Artist has to do is perform. All i have to do is host it. Job done !!!

Livemicsworld Michael Kiernan, Mullingar, Ireland

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