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Gamification and the Future of Radio

markramsey on August 23, 2012 03:34

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    Mark Ramsey (http://www.markramseymedia.com) talks to Triton Digital's Chris Bell (http://www.tritondigital.com) about gamification: What is it, and why does it matter to radio's digital platform? Arbitron is a game, and game mechanics can not only help increase ratings, but can also dramatically improve interactions between consumers and your brands - and results for your clients. Listen as Chris spells it all out.

    "Gamification and the Future of Radio" by markramsey is licensed under a Creative Commons License

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