Glass and a Half Full Productions, the clever people behind the genius adverts such as the Phil Collins drumming Gorilla, The Racing Airport Trucks to the Kids dancing Eyebrows has launched Glass and a Half Full Records to bring some musical magic to Cadbury Dairy Milk’s campaign celebrating their fair-trade certification.
Working with 2009’s most exciting producer Paul Epworth (the man behind records by Florence & The Machine, Friendly Fires, Jack Penate and The Big Pink) has produced an exclusive track featuring Ghanaian MC Tinny for the latest Glass and a Half Full Production from Cadbury Dairy Milk, which celebrates Cadbury Dairy Milk becoming Fairtrade certified.
Cadbury has been sourcing cocoa from Ghana Cocoa Farmers for 101 years and Ghana is the heart of Cadbury Dairy Milk’s Fairtrade cocoa. In homage to this relationship it was obvious that the track would feature one of Ghana’s hottest music superstars, Tinny.
So Epworth teamed up with Tinny to produce a track and a dazzling music video called Zingolo. The track and 3 minute video promo were all inspired by Ghanaian culture and the love for music. Shot on location in Ghana it involves local communities, cocoa farmers and some of the hottest Ghanaian dancers.
“Zingolo was written and recorded in a marathon 29 hour session in Ghana's capital Accra, featuring some of the hottest musicians in Ghana” commented Paul “it was really exciting, trying to capture something of the spirit of the place, from the intricacies of typical Highlife guitar to more traditional regional percussion flavours.”
The track is accompanied by 8 remixes which can be heard in the player above
The 60 second preview of the track and music video were aired on TV on the 19th September during that week’s X-Factor break and has received a great response. The full single has been available on iTunes since Friday 18th September .
Cadbury profits from the sale of the single will go to the charity Care International to fund education programmes in cocoa growing communities in Ghana.
For further information please call Grace or Callum at LILAC on 020 8133 5619/ digital@lilaclondon.com
Release date: Oct 19, 2009
