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Lee Cadena started his own DJ company at 15 Yrs old. By the time he was 18, he had the largest Latino owned mobile DJ service in West Michigan. At age 16, he was hired by industry great, Leighton Singleton (Polygram/Polydor/Platinum Ent.) for local record chain, Crazy Larry's. He would soon become a manager/buyer there before moving into management at Believe in Music, a record store chain with 21 locations. A top club and mobile DJ in Grand Rapids, Mi. Lee was approached to mix at commercial radio in the early 80's. The success of his shows put him in as the morning show host at WKWM where in just a few years, he became the PD/MD through the guidance of now Sr. V.P. at Sony Music, Randy Franklin. Lee's been awarded National Program Director of the Year and Music Director of the Year by both Impact Magazine and Urban Network Magazine. In 1995 he did overnights at KSOL, San Francisco. In 1996 he created and hosted the "Lowrider Oldies Show" on L.A.'s #1 station, Power 106fm. It was the #1 show in L.A., its time slot for 3 years. He then went to Q-104.7fm, Ventura and took the 10pm - 1am time slot from a 5.3 share to a 13.7 (Arbitron) in just weeks with his #1 show, "The Love Pad." Lee was National Rap Editor at Hits Magazine in 1995 and then went on to Urban Network Magazine as Rap Editor in 1996. While at Urban Network he created the CD series, "Rapology," to promote new and upcoming hip-hop artists. Some of those first exposed through this program were, Self-Scientific, Talib Kweli, Mos Def, Lil’ Kim, Foxy Brown, Goodie MoB, Outkast, Black Moon, Ras Kass, Choclair, Kardinal Offishall, Styles of Beyond and Sick Jacken's Psycho Realm and Street Platoon. He started 337 as a marketing and promotions company in 1997. He marketed artists such as Snoop Dogg, Kurupt, Big Pun, De La Soul, Mary J. Blige, Busta Rhymes, Ice Cube, Cypress Hill, The Roots, Warren G and countless others. For his contributions and marketing savvy, Lee would go on to receive numerous commemorative RIAA certified gold and platinum awards. LCM was started by Lee as an artist management and development company in 1998. The first group he consulted was Xero, they changed their name to Hybrid Theory and Lee would introduce them at famous Hollywood spots like, The Whiskey and The Troubadour. When the group got signed to WB, they changed their name once more to, Linkin Park. His first R&B artist was Teena Marie. Lee took her from an 11 year hiatus and revamped her image and sound while keeping in integrity with Teena’s writing and vibe. He signed her to an unprecedented deal at Southern Rap Label, Cash Money Records. He returned her to radio and got her nominated for two Grammys. As a manager or A&R consultant, Lee has worked with Grammy Winner/Producer/Songwriter/Arranger/Keyboard Master - George Duke, King of Punk Funk - Rick James, Hip-Hop Legend - Chino XL, Latin Superstar - Jenni Rivera, Rap Icon - Big L, Psycho Realm, Eve and Spanish Rap Stars - 7 Notas 7 Colores to name a few.
His latest signings are Motown/Gospel/Dance Icon Tata Vega, musical wonder, Malina Moye (Guitarist/Singer/Songwriter), Luna Angel (Singer/Songwriter/Model) and new comer, GANJre The Giant! (Lyricist/Rapper). Lee is an avid collector of Funk, R&B and Soul. He still produces the “Lowrider Oldies Show” available online and he edits/remixes classic Soul/Funk for DJs Worldwide. Lee Cadena (also known as Big Daddy Lee Almighty!) is a well respected music industry veteran based in the City of Lost Angels, Ca.
What have key industry people said about Lee?
"I remember fondly, asking Lee to be my manager during dinner, one evening. I did so because in his presence, I feel safe. He is sincere and honest. He understands radio, marketing, promotions, publicity and how to get work done between the artist and label. He is a music man and shares my enthusiasm for Soul, Funk and R&B. He fuels my creativity and is a blessing, our future looks tremendously bright." - Teena Marie (2X Grammy Nominee/Motown Icon/Singer/Songwriter/Performer/Producer)
"Lee Cadena is the ultimate professional. In my dealings with him he has always been forthwith and honest - always on it if you will. He took care of business in a timely manner and was always respectful of other opinions. The representation of his clients is always done with integrity. I think of him as the gentle giant of management, he's always courteous but don't take no mess. Another great thing about Lee is his ability to see the future. He has a lot of experience to draw from and therefore can very accurately see trends down the road. He's chalked full of ideas and is a real "music man" - he knows his stuff! In short, Lee Cadena is THE MAN!" – George Duke (6X Grammy Award Winner- 9X Grammy Nominee, Producer, Pianist, Songwriter, Arranger, Performer)
“Working with Lee Cadena on Teena Marie projects has been an honor and a pleasure. Lee truly understands the depth of Urban music from both a musical and business perspective, which encompasses the important aspects of both the new music paradigm that we are currently in, as well as the critical traditional elements that serves as a backbone for what's happening today. I trust Lee's ideas and opinions greatly...” - Terri Lyne Carrington (Grammy Winning Drummer/Singer/Songwriter/Producer)
"Lee Cadena, a stand up guy in an industry full of rats and snakes! A golden voice, a golden mind and a golden heart, best way I can describe the man!" - DJ King Tech (World Famous Wake-Up Show w/ Sway & Tech)
"Family, is what I call Lee Cadena. I met him through Teena Marie and we became instant buds. Lee is multi-talented and has fantastic insight in to this crazy business of ours. I recommend him without hesitation." - Erik Zobler (Sound/Recording Engineer clients include, George Duke, Diane Reeves, Anita Baker, Rachelle Ferrell)
"My BIG BROTHER, BIG LEE holds it down! My man takes no shorts and gets respect." - Big L. (Underground Rap Icon)
"Pana! Lee is my West Coast connect. He mashes hard core in this rap game and he knows his sh*t! This is why we are working together." - Big Pun (Legendary Lyricist/Rap Star)