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Launch101fm was founded in 1998 in the Northeast of the United Kingdom. Steven Round Co-founder dismissed the name/Rights in January 1999. Samantha Liddle, Thomas Bailey, David Bell and Del Mason took over in March 1999 and have spent a vast amount of money restructuring and getting a new fresh image for the company.
Logo was created by SilentBlackDesign for 2012 which the company had hit some financial difficulties in 2004-2010 but is now back on track with its first set going live in March 2012.
Re launching a new concept and playing all types of underground music this station will play any forms of music that is not commercial and does not have any racial/religion or gender issues.