KCRW's Lisa Napoli talks with Alex Goldmark, contributing editor at GOOD Magazine about Benefit Corporations--B-Corps, for short. It's a way for a socially responsible company to incorporate that defends it against investor pressure to put profit ahead of conscience (remember when UniLever gobbled up Ben & Jerry's?). You can read more of Alex's reporting on B-Corps here: http://www.good.is/post/eighteen-california-companies-seize-the-moment-to-become-benefit-corporations/