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A Twitter follower, Kevin Ellen, responded to the industry adage, 'Create once, publish everywhere', which I tweeted whilst attending @RandallSnare and @LaurenceVeale's 'Mobile content: implementing a mobile strategy' masterclass (hosted by Together London).
Kevin was concerned about how the duplication of content would affect SEO. I asked Laurence to comment. This is what he said.
As a note: It is worth mentioning that I am not an expert in mobile SEO and will likely not be able to give a confident answer to any questions or comments submitted in response to this sound clip. You are however welcome and encouraged to leave your thoughts and I'll do my best to get an intelligent response to you - perhaps even from Laurence Veale.