Whether he’s spinning eclectic tunes at New York city hot spots like Gild Hall, coordinating tours for Shady/G-Unit or working to connect buyers to both emerging and esteemed designers such as John Varvatos, Jay White continues to make a name for himself with his extensive background in marketing and entertainment. In 2009, Jay started White Market Productions – a branding and event production company composed of a network of associates from a range of creative fields. Jay has built a reputation as a discerning event producer. His natural propensity to energize premier New York nightclubs has become a marketable commodity. His work with Apothéke bar, has helped change Chinatown into a busy nightlife destination in New York.