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4 years ago, in July 2009 in East London Yam Who? created Ism Records, home to the likes of NYC disco band Odyssey, Ron Basejam, Imagination, The Revenge, Spektrum, Robert Owens, PBR Streetgang, John Morales, Alena, Yam Who?, Ashley Beedle, Dead Rose Music Company.
Drawing heavily on inspiration from the hedonistic, downtown creative vibe of 70’s & 80’s New York and integrated with the modern London dance scene, ISM is a progressive label, open to all cultural influences and the sound of the label is firmly focused in world of electronica and cutting edge technology.