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What's your digital strategy elevator pitch?

iMA on March 08, 2012 06:40

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    Quick. You're in an elevator, door opens, and your new Board Chair comes and stands beside you. Opportunity. What's your digital strategy elevator pitch? How can you sell it? Why is investment and understanding of digital media important? What does your station look like in the future? How does it need to adapt/change and if it can't change, what will the future hold?

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