Is Public Media Ready for Mobile Audience? - Allen Weiner and Jacobs Media

Gartner predicts smartphones and tablets will represent 90% of net-new growth in device adoption over the next four years, with an astounding projected growth from 17.6 million tablets in 2011 to 326.3 million tablets in 2012. Forrester predicts American adoption of smartphones will surpass 50% in 2012 (we hit 40% in 2011). 25% of smartphone users go on-line mostly via their phone, and 9% of Americans have sent a charitable donation via text (Pew). These massive growth statistics have led research firms to recommend a mobile first approach to all new application development.

The question then is whether public media is positioning itself to be there for consumers as their mobile devices become an indispensible part of their daily life for listening to music and watching video, for getting news and finding events, for engaging with their communities and making spontaneous giving decisions. Is public media there for them? Will we be?

The iMA Conference will kick off with this eye opening session describing the larger consumer trends, predictions, and analysis in the mobility landscape as shared by Allen Weiner, VP of Research for Gartner in the Media Industry. Jacobs Media will then reveal how well public media is currently positioned for that future by sharing the results of the iMA Mobile Strategies Research project. Come find out where we stand as an industry and recommendations for where we need to focus.