- HARD Day of the Dead Tickets
- HARD Day of the Dead Website
- HARD Merch Store
HARD was founded in 2007 by Gary Richards (who also DJs under the name Destructo) to return to his roots promoting live concert events.
HARD Events such as HARD New Year's Eve, HARD Haunted Mansion, Hard 13, and HARD Summer have become synonymous with larger-than-life performances, educated party people, stunning productions, and the brightest rising stars.