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It’s fair to say that Grum enjoyed a meteoric rise, from the moment that his first single, Runaway, appeared in 2009 clubbers and DJs alike fell in love with melodic approach to dance music. His debut album, Heartbeats, released in 2010 cemented his position as one of electronic music’s most exciting new talents, earning praise everywhere from the pages of Mixmag through to the News of the World.
By the end of 2010 he’d been named as both Best Electronic Artist of the year on iTunes and the second most blogged artist in the world on Hype Machine just behind Radiohead. For some the pressure to follow up that success would be too much but for Grum the experience would spur him on to take his production to the next level.
With everyone after his golden touch, Graeme has had plenty of opportunities to experiment with his sound. Remixing some of the biggest names around such as Lady Gaga, Friendly Fires and Passion Pit and he has been able to refine his approach, relentlessly road-test his new productions in clubs and at festivals and develop the sound that would become his new album, Human Touch.
Annie Mac recently premiered his new single “Everytime” and it’s been supported by Hot Since 82, Ejeca and Scuba to John Digweed and Groove Armada amongst others.