There’s been a lot of talk this month on GearPipe about Fervor Pickups, with our Classic Strat Pickup Giveaway. I thought I’d give the man behind the pickups, Fervor founder Geoff Moore, and chance to give you the inside scoop on why his pickups are creating such a stir among tone-hungry guitarists.

So…why do Fervor pickups sound so good? In this podcast interview, Geoff tells me that it’s a combination of high-quality materials, an obsessive attention to detail, and years of testing and listening to the pickups that have come off his bench.

“I know my wire is better. I know my magnets are better. I know everything that I put into (my pickups) is better. Plus, I assemble each one by myself, so when you get a pickup, I took the bobbin, I put the magnets in, I sanded it down, I got it ready to wind, and I wound it. When you put the whole picture together, that’s why mine sound better.”

Enough said!